Make the Leap and Start Your First Business

Join us and follow the secret guides of our successful serial entrepreneurs.

You’ll also get our free 60 page ebook entitled "How to Make the Leap and Build Your First Startup". We keep your email safe and never ever share your details.




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The Serial Entrepreneurs


For the first-time ever, these individuals are sharing their secret playbooks

35 of Europe’s leading entrepreneurs who have founded companies such as Amazon UK, Graze, Kelkoo, LoveFilm. They’ve never had the time to write books or articles in order to share their stories and experiences from idea to multi-million exits; until now!

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Your first business


You want to make the leap but don’t know where to start

Perhaps you’re in a full-time role now, a freelancer, or just started out on your own. You’ve always dreamed about setting up your own business but worried about failing, how to do it with limited money in the bank, or how to balance your current committments and responsibilities by doing so. You’re not alone.

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The Free ebook

60 pages of secrets and guides from the Serial Entrepreneurs

Chapter 1: The Entrepreneur Mindset; Chapter 2: Vision and Idea; Chapter 3: Validating your Business Idea; Chapter 4: Building your Team; Chapter 5: Structuring your Venture. Actionable insights, guides, and case studies to help you get started.

Download the free ebook (pdf)

Who Are The Serial Entrepreneurs

The Serial Entrepreneurs are a group of individuals that we work with (see profiles below). Each of them has built and sold at least one multi-million pound business and now onto their second, or third.

Our mission is to help aspiring entrepreneurs make the leap towards running their own successful businesses.

Through this website, email list, and our community, we share the strategies, insights, and advice from our Serial Entrepreneurs that will massively increase your chances of building a successful and profitable business.

We cover topics such as: Motivation and mindset, Understanding Risk and Reward, Idea Generation and Validation, and actions you can take right now.

It’s 100% free email list with exclusive content. You’ll also get our fee 60 page ebook, giving you a complete overview on going from idea to building a team.

Matt Wheeler

Matt is the founder of 3 startups; Omio, Forward Partners, and Driftrock - where he is currently CEO. Driftrock helps retailers growing their business through Facebook ad technology and digital marketing.

William Reeve

William is the founder of LOVEFiLM and Fletcher Research, which he both sold. When LOVEFiLM was sold to Amazon in 2011 the service had reached 2 million subscribers. William is currently the co-CEO of Hubbub and is an angel investor in multiple companies.
William Reeve's website

Philip Wilkinson

Philip is a serial entrepreneur and angel investor. He founded and sold 4 B2C businesses (Shopgenie, GenieVentures, Keynoir, and Kopi) and investor in 15 startups over the past 12 months, including the UK's first ever price comparison shopping site.
Philip Wilkinson

Ashley Friedlein

Ashley is the founder of Econsultancy, which he sold to Centaur Media. Ashley is the author of two best-selling books on digital and authored the Modern Marketing Manifesto.

Andy McLoughlin

Co-founder of Huddle, an enterprise collaboration platform used by over 100,000 businesses. Angel investor in 35+ companies including Postmates, Intercom, Pipedrive, Secret Escapes, Bugsnag,, and Marvel. Currently Andy is a Partner with SoftTech VC, a leading Silicon Valley seed-stage investor. He holds the title Officer of the Most Excellent Order of the British Empire (OBE) for services to UK business and technology leadership.
Andy Mcloughlin Angel List

Kiyan Foroughi

Kiyan is an ever-learning growth practitioner and serial entrepreneur. Former CEO & founder of London-based fashion commerce start-up Boticca and former President at HappyFresh in South East Asia. Investor in Ometria, PayPlug and Boppl (sold).
Kiyan's LinkedIn

Keith Abel

Founder of Abel & Cole, which delivers organic food and ethical groceries to homes across the UK.
Abel & Cole

Doug Scott

Founder Potential, Founder ASAP Compare, Founder 30m
Part of the Potential Group

Simon Murdoch

Founder of Bookpages, which he sold to Amazon. Simon was VP Europe for Amazon and is the founder of the Venture Capital firm Episode 1 Venture. Simon served as chairman for many companies, including Shutl.
Simon Murdoch Angel List

Guy Westlake

Co-founder and CEO or Lavanda an on-demand laundry service. Investor of what3words, Ometria, Viewsy, ReChannel, Upmail and Spacious. Guy previously served as Head of Marketing at Shutl.

Will Critchlow

Founder of marketing company Distilled. Distilled hosts the SearchLove conference series in the US and UK and produces the online training platform Distilled.

James Fellowes

Founder and Director of Dict8. Dict8 is an online medical transcription service for hospitals.

Richard Anson

Founder Revoo and director RWWA Ventures

Alex Buttle

Founder Top10, LoanCube/LifeCube, Official Space, uSwitch, and investor.

Graham Bosher

Founder Graze,, and LOVEFiLM

Andrew J Scott

Founder Rummble Labs and Playtxt, Founding Partner at 7percent Ventures